Who Is Johan Rohr?

File this under Shady Things Spotify Does. 

So, Johan Rohr sells ‘his’ music on Spotify. ‘He’ has about 650 different artist names that ‘he’ collects ‘his’ meager royalties under. ‘He’ has ‘his’ music featured prominently on about 150 Spotify playlists. ‘He’ fills up a significant amount of space that would normally be going to other artists that Spotify would then have to pay royalties to. ‘His’ music sounds familiar yet formulaic. Smart money is on the notion that Johan Rohr and all of ‘his’ musical iterations is some kind of AI/bot charged with the task of maximizing profits for good old Spotify.

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